If you’ve spent any time on TikTok, Instagram, or YouTube Shorts over the past few years, you’ve probably come across the phrase “main character energy.” It might appear under a slow-motion video of someone walking through a city at sunset, sipping coffee in a bookstore, staring out of a train window with headphones on, or … Read more
Buying vegetables from a street vendor, paying a taxi driver, splitting a restaurant bill, donating at a temple, or purchasing groceries—millions of people in India now complete these transactions with nothing more than a quick QR code scan. What was once considered a banking innovation has evolved into one of the world’s largest digital payment … Read more
Every time the Indian Space Research Organisation (ISRO) launches a rocket, lands a spacecraft, deploys a satellite, or announces a new mission, social media in India comes alive. Hashtags trend within minutes. Launch videos accumulate millions of views. Scientists are celebrated like national heroes. Memes, educational posts, congratulatory messages, and mission explainers flood platforms such … Read more
Walk through a shopping mall, scroll through Instagram, TikTok, Pinterest, or X, and you’ll notice something surprising: fashion that once defined the early 2000s is everywhere again. Low-rise jeans, baby tees, butterfly clips, cargo pants, velour tracksuits, tinted sunglasses, chunky sneakers, rhinestone accessories, baguette bags, and colorful hair clips have returned to mainstream fashion—this time … Read more
From perfectly synchronized family dance performances to extravagant baraat processions and emotional farewell ceremonies, Indian wedding videos have become one of the internet’s most consistently viral forms of content. Every week, clips of brides surprising their families with choreographed dances, grooms arriving in luxury cars or on horseback, grandparents joining the celebrations, and emotional parents … Read more